An American consumer's rules of thumb

★ If my neighbor has one, I need one too.
★ I don't care where it's made, as long as it's cheap.
★ The way it looks and feels is more important than what it does.
★ Every time they come out with a new model, it makes the old one obsolete.
★ If it has a label or logo on the outside, it's worth more.
★ I don't want to know how it works, I just want to turn it on and use it.
★ If I can get a second one for half price, I'll take it.
★ If it breaks, just throw it out and buy a new one.
★ If stores are out of it, I need to get one.
★ If you want one, get your own.