Call'st a book good, or bad, as it doth sell,
Use mine so, too; I give thee leave. But crave,
For the luck's sake, it thus much favor have,
To lie upon thy stall, till it be sought;
Not offer'd, as it made suit to be bought;
Nor have my title-leaf on posts or walls,
Or in cleft-sticks, advanced to make calls
For termers, or some clerk-like serving-man,
Who scarce can spell th' hard names; whose knight less can.
If, without these vile arts, it will not sell,
Send it to Bucklersbury, there 'twill well.
-- Ben Jonson, "To My Bookseller" from Epigrams